Sharpen your performance
Affinytix combines strategic insights with cutting-edge SaaS solutions to transform your data into measurable action plans.
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Strategic Intelligence
We deliver Ad Hoc insight reports on brands, corporate entities, and organizations to:
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Deepen your understanding of audiences, markets, and competitors
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Mitigate reputational risks with strategic foresight
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Ensure absolute precision in measurement, auditing, and reporting
These recommendation-driven insights empower CX, Marketing, HR, and Comms teams to make smarter, data-driven decisions that drive success.
The fastest growing companies are fueled with data-driven decisions. Power your projects with compelling data that encourages action.
Services & Solutions
From predictive analytics to econometric modeling, we turn your data into reliable, actionable insights to drive strategic decisions. Our approach is pragmatic and action-oriented, delivering concrete support to maximize impact and drive change.
Market Resarch
Un diagnostic qui permet d’identifier les écarts entre ce que les audiences perçoivent et ce que l’organisation délivre réellement, afin de révéler les leviers d’alignement et les opportunités d’amélioration durable.
VOC Solutions
Through QuestionPro and Zapio technologies, we deliver integrated market research, feedback management (CX & EX), and conversational engagement solutions, allowing companies to understand their clients and act with precision.
Market Intelligence
Our market intelligence provides factual clarity for your strategic decisions. From understanding customer dynamics to analyzing peer strategies, we turn data complexity into highly actionable recommendations.
Conseil & Accompagnement
Our advisory missions guide your transformation toward agile models. Through co-creativity and precise insights, we empower your people and build roadmaps to sustainably optimize organizational performance, everywhere and continuously.
Our Tools
We offer an integrated transformation framework for customer and employee relations, structured around four complementary proprietary tools. Designed to work in synergy, they form a comprehensive approach that combines strategic analysis, operational consulting, field activation, and skill development.
TrustMap™
Measure the trust relationship. TrustMap identifies the gaps to bridge in your trust relationships as well as the strengths to leverage. It helps align organizational discourse, decisions, and behaviors to close the gap between promise and reality
Barométre cx™
Measure the relationship with your customers. Our 6-pillar model evaluates the customer experience across 6 major axes that structure any lasting relationship. Moving beyond a static diagnostic, the model offers an operational, prioritized roadmap of actions to undertake.
Emotion Index™
The Emotion Index uncovers how and why customers feel what they feel toward your brand. Rather than just measuring emotional intensity, it decrypts the mechanisms, triggers, and specific contexts driving those emotions.
Clarity Index
Assess your strategic clarity. We determine if your organization and its leadership resonate clearly with the market, employees, and stakeholders. We map the gap between strategic intent and perception over time, providing objective proof of your alignment and strategic stability.
Testimonies
Youssef Elqandili
CEO
NBS Consulting
I had the chance to be part of an amazing forum #fixthefuture where we discussed the future of customer experience in financial services and banking.
Adil Bennani
Managing Director
Auto Nejma
Collaborating with the Affinytix team proved highly rewarding. Their recommendations brought genuine value to our strategic framework for the premium customer journey."
Mehdi Hansani
CX Director
Saham Bank
Delighted to have participated as a Banking CX expert in this panel on banking omnichannality in the digital era.
Talk to Our Experts
17, Avenue Stendhal. N°13 Casablanca
Tel 212 (0) 522 235 436
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