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Study: The Intelligence of Clarity in Corporate Communication

In a world saturated with signals, visibility has become a mirage. For the 100 Moroccan companies selected for this study, the challenge is no longer to speak up, but to ensure their voice isn't lost.

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How The World Sees Morocco

How the World Sees Us is an unprecedented study analyzing the international perception of Morocco through 4,158 articles published by 363 media outlets across 53 countries. This report decodes the narratives, biases, and dynamics of influence shaping the Kingdom’s global image. A vital strategic intelligence tool, it delivers key insights to strengthen public diplomacy, optimize institutional communication, and sustainably track Morocco’s international reputation.

Study: The Intelligence of Clarity in Corporate Communication

In a world saturated with signals, visibility has become a mirage. For the 100 Moroccan companies selected for this study, the challenge is no longer to speak up, but to ensure their voice isn't lost.

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Rapport. L'Experience Aeroportuaire. 

Le Stress Test de la CAN 2025

Discover Affinytix’s exclusive audit on the airport customer experience. Navigating monumental design and logistical challenges, we have decoded the metrics that will define the success or failure of the Morocco promise.

The Digital Banking Experience in Morocco -2025

This report adopts a multidimensional framework, integrating trust, expressed emotions, design quality, technical performance, and overall sentiment. The objective is clear: to understand what customers truly experience when using their banking applications, and to identify the concrete levers that will sustainably improve that experience.

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tRENDING

INSIGHTS

L’expérience client dans les services financiers est devenue l’un des leviers les plus déterminants du secteur.

Seules trois institutions applications offrent une expérience globalement stable, lisible et fluide. 

Le Service client est considéré peu efficace et concerne 25 % des critiques indirectes.

African Banks Confront the New Reality of the "TikTok" Customer

The paradox of African digital banking lies in the fragility of trust, which has become situational and experiential, fluctuating with technical incidents or support responsiveness.

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Private Clinics:

The Urgent Need to Rethink the Patient Experience-2025

While our private clinic report reveals a glaring deficit in patient experience and trust, industry stakeholders now have a unique opportunity to fundamentally rethink healthcare delivery and guarantee a truly patient-centric care journey for all.

See the 34-page report

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Moroccan banks are struggling to enter the "Experience Economy"

The key findings from our customer feedback analysis expose critical discrepancies between the brand promise of banks and the actual experience perceived by clients across major cities such as Casablanca, Marrakech, and Rabat."

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Customer emotions have the final say over premium car dealerships

This report offers a structured breakdown of the core strengths and areas of fragility across premium automotive concessions. It establishes a solid foundation for decision-making, evaluating customer experience performance while identifying high-priority levers to enhance the buying journey.

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The luxury hotel sector faces the expectations of GenZ customers

"The 5-star hotel sector in Marrakech is making a powerful comeback after the highly challenging pandemic period of 2020 to 2022. It is now straining to keep pace with its own momentum in the face of a massive surge in tourist arrivals.

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The Voice of Supermarket Customers in Morocco. Report

Insights to help supermarkets understand and influence shopper behavior

In the context of supermarkets and hypermarkets in Morocco, the analysis of customer reviews reveals valuable insights into the shopping experience and innovation opportunities for the operators of these important companies.

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Industry Insights

We periodically produce Customer Conversation Analysis Reports that often yield new industry insights and knowledge. Subscribe

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